Use My Sketch File: Mac App Icon Template

Designing app icons for Mac is a tedious process because you have to export the icon at various sizes to match Apple’s specifications. If you want a drop shadow on your icon, you have to take extra care to make sure the shadow isn’t clipped.

I made this Sketch template to help make it easier. The artboards are already set up to export all the required sizes. Get it for free here:

This is the source file I used to create the app icon for Shotty.

How Jerry Seinfeld taught me to finish projects

"Ideas are like rats in your house. You can sit there watching them run around, or you can choose one, and step on it until it's dead."

This is a paraphrased quote from Jerry Seinfeld that I heard once and it changed the way I pursue creative projects. 

As creatives our heads are often filled to the brim with ideas. Ideas about how to improve the world around us. Ideas about new aesthetics we'd like to experiment with. Ideas about new projects to begin, etc.

We all know somebody who always has some Big New Idea™, but the next time you see them, they've simply conjured up another Big New Idea™ rather than pursuing the last one.

Just pick a rat and step on it. 

Do not pick up your foot until it's dead. 

Don't worry about whether the project is too small, or too big.

Pick a project. Start it. Finish it. Repeat.

One of my favorite articulations of this way of thinking.

I'd highly recommend studying Jerry Seinfeld's career as inspiration for your own. Much like designers or artists, we often (mistakenly) assume that these people have some gift. "Well of course he became a famous comedian, he's a funny guy". 

But Jerry Seinfeld became the best in his field through pure discipline and determination. When you hear him talk about crafting a joke, you see he has a meticulous process - a structured way of thinking that he applies to his art over and over again. He learned this process from studying people he admired, and from good old fashioned practice. It reminds me so much of the way good designers work. When you've put in the hours, you see the patterns that others don't. You have a process that you can depend on to get you to the results you're after.

- Jacob

How to design a great user onboarding experience

User onboarding is an art and science that deserves a lot of attention and care. First impressions can make or break your relationship with your user, and as a designer it's your responsibility to be a gracious host to everyone who walks through the door.

A few guiding principles:

Move users to their first "moment of success" as quickly as possible.

Decide what moment in your user experience stands out as a moment of success. For example, one of the first moments of success for a new user on Facebook would be adding their first friend.

This moment of success is where you need to guide your user to. Do this as quickly and pleasantly as possible. 

Teach users both WHY to use your product and HOW.

Assume a new user is about 50% sold on why they should use your product. They're giving it a try, so they must be at least partially convinced, but onboarding is a great time to seal the deal and show the user why they need your product in their life.

Once they're convinced about the "why", they need to know how to use your product. Of course the user interface should be as intuitive as possible, so as to require as little explanation as possible - but a little guidance can go a long way in helping people orient themselves in your product. Do some user testing to identify places where people get stuck in the user experience, and to identify ways you can reduce confusion.

Convey the personality of your brand and product

Just like the lobby in a hotel conveys the general vibe of the hotel, your user onboarding experience will inevitably convey the personality of your product. Think about how you want your users to feel, and use language and visuals that evoke that feeling.

• Don't be boring
• Be friendly
• Establish trust
• Get to the point

For example, in Shotty, the app needs permission from the user to access the folder where their screenshots are stored. This could be done in a very transactional and functional way, but instead, we used it as an opportunity to do a few key things:

• Welcome our users into the app and be friendly
• Describe the end benefit ("To display your recent screenshots") that will result from taking this action
• Give a single, clear call-to-action. 

Talk to your users and refine the experience over time.

By consciously designing an effective and enjoyable onboarding experience, you'll be making a massive improvement to your product. But you won't get it perfect the first time. Be sure to revisit this crucial part of the user experience from time to time with the goal of making it even better. Think of yourself as filing away friction points that are snagging people on the way in. Go through the experience yourself. Watch other people go through the experience. Ask lots of questions. 

Investing in this part of the user experience is always worth it because not only does this impact every user the first time they use the product, but it also shapes their perception of your product and brand long-term.

If you'd like to see a detailed analysis of some of the best onboarding experiences, head over to useronboard.com to see how companies like Slack, Snapchat, Instagram, Pinterest, and others have designed their user onboarding experiences.

This little blog now has readers in over 50 countries. Just wanted to say thanks.

I've been growing this site day by day since March 2017. In just 5 months it's been amazing to see the response of people visiting the site, reading and sharing articles, and contacting me personally. Now this little blog has readers from 51 countries and counting.

I believe strongly that creativity cannot happen in a vacuum, and that the internet provides an incredible opportunity for ideas to flourish and propagate unhindered by physical location, cultural barriers, and national borders. 

As I type this post on a rainy day in Yangon, it's amazing to think about the growth I've experienced this year both creatively and personally. As a freelance designer, I'm finding that my creative barriers continue to fall away the more I step out of my comfort zone and live life as fearlessly as I can, using every new experience as a learning opportunity.

I'm committed to continue finding ways to deliver value through the skills I've worked hard to develop, and to making that value easily accessible online for others to share and reciprocate. It's been incredible to talk to people from so many different places around the world simply because we share a passion for creating things. Collaboration is the only way forward and I'm excited to continue to deliver value in as many ways as I know how.

- Jacob

Name your design files like this to track changes and stay sane

Iteration is the name of the game in UI/UX design. We're constantly making incremental improvements to our work, getting feedback, and iterating again. The process isn't totally linear either, we're often reverting back to a previous iteration after an exploration didn't prove to be beneficial.

In order to allow this process to unfold in the most efficient and fluid way, we have to be smart about how we set up our workflow. 

One technique I use to track changes and allow for forward and backward iteration is pretty simple, and is very similar to how developers track their changes in git.

Each time I iterate on a given file, I do the following:

1. Duplicate the file
2. Rename the file like this:
   • Increment the version number (Example: "v1" becomes "v2)
   • Add a brief description of the changes you're making in this version. (Example: "Change primary button color to blue")
3. Open the new file and get to work!

Now, I have a running list of all the changes I've made, making it easy to go back and pull out previous iterations if needed.

This is a really simple and straightforward way of tracking changes at a basic level, and there are other methods to do this in more sophisticated ways. For example, Craft Library is a great tool to push and pull changes at a component level and keep teams in sync. 

But if you're just looking for an easy, no-frills way to keep your iterations manageable, I'd highly recommend naming your files in this way. 

Tip: If you're working with other designers on the same files, it's helpful to add your initials to the file name, so people can know who made each change.

This is the best app for planning client communication across timezones

As a freelance designer you're likely to have clients and collaborators in multiple time zones. Doing the mental math to figure out what time it will be in San Francisco at a given time in, say, Yangon can be a headache and leaves room for error.

Download 'Miranda' on your iPhone or Android and make life easier for yourself. It's the most clever UI I've seen for figuring out meeting times across multiple time zones. I've already mentioned Miranda in a previous post about essential tools for freelance designers but I'm still loving it and felt the need to call it out separately. Get it from the App Store here.

Big kudos to whoever the designer is over at SoftFacade. It's a really clever and simple UI.