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Jacob Ruiz

Product Designer
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Experimenting with Video: Cat Ba Island / Chia Pet Infomercial Mashup. Embracing an erratic and unpolished style.

May 22, 2017

I'm continuing to experiment with moving images, trying to think in terms of snapshots with motion, as opposed to "video". In this 30-second piece, I wanted to play with a haphazard and erratic aesthetic.

The piece is anchored by two main "moving images":

The first "moving image"

The first "moving image"

and...

The second "moving image"

The second "moving image"

The idea was to create an experience where it feels like you're looking at a photo, but you notice little hints of movement - like the people swimming in the first clip, or the grass swaying in the wind in the second clip.

After settling on these two anchoring images, I started looking for some audio to complement the visuals. Actually, I was more interested in audio that would contrast the visuals. The visuals were so serene and natural, that I wanted to to find audio that had a strong "commercial" or "capitalist" vibe. I started searching for informercials on YouTube. I quickly came across an old Chia Pet commercial and realized that these islands in Halong Bay look just like Chia Pets. 

So I grabbed the audio, and laid it behind the video.

Then, in order to add some interest, I interrupted these serene scenes with super-fast cuts to other scenes on the island. People swimming, a shot of a little hut with the Vietnamese flag blowing overhead, and a motorbike on an open road. The shots didn't matter to me, I just wanted to jerk the viewer's attention around and create a feeling of scattered thought and flashbacks. 

This was a fun exercise because none of it was premeditated. I had no concept for the video when I started out, and each piece of the process informed the next, purely through exploration. 

The only thing I really had in mind was that I wanted an erratic and unpolished aesthetic, which I think comes through in the final result. This is a nice reminder that when we have a certain intention in our work, and we use that intention to inform all the tiny decisions in the creative process, those tiny decisions add up to a palpable feeling in the finished product.

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Shotty - Faster Access To Your Screenshots on Mac

Shotty is an award-winning Mac app I created to give you instant access to all your recent screenshots, right from the menu bar. You can even add annotations on-the-fly. Stop wasting time digging through Finder for your screenshots. I promise it’ll change your workflow forever (just read the App Store reviews!).



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